Project

ThyroSisters
Rebrand

Client

Dr. Joni Labbe
ThyroSisters
Founder

Project

Logo
Website
Marketing Materials

Aesthetic

Colorful
Feminine
Hopeful

I’ve had the honor, and privilege, of working with Dr. Joni Labbe for more than a decade. She’s a distinguished Functional Medicine Practitioner and a visionary in health-related marketing. We rebranded her ThyroSisters business with a feminine, elegant, and hopeful aesthetic, to celebrate the spirit of Dr. Labbe and her services, and the population of clients she works with.

I designed a harmonious (yet bold!) color palette to provide a variety of swatches as the ThyroSisters menu of services expands. She loves color, strength, and beauty. Watercolor butterflies capture the essence of the popular thyroid-related icon. Line-drawn florals and watercolors round out accent elements.

  • LOGO DESIGN

  • Website Design

  • Email Marketing: Autoresponders and Follow-up Campaigns

  • Social Media Graphics

  • Print Marketing Materials

Samples

Branding Elements

ThyroSisters

Visit ThyroSisters.com

I also worked with Dr. Labbe to source high-quality stock images to represent her brand. We curated a collection of imagery to represent her target demographic: women aged 40-65, happy, hopeful, elegant, uplifting. The goal of this collection is to inspire women that are in need of thyroid and hormone treatment to see they can THRIVE again!