My name is Marcella (Marcie) Smith and I was volun-told to become a freelance designer in 2008 (everyone know about 2008) after working as an in-house designer for about 5 years. (Which turned out to be the BEST thing that ever happened to me.) While corporate settings and large infrastructures taught me a lot about how business works, I found it extremely stifling, creatively speaking. I became a freelancer and sole proprietor of Paradigm Design and haven’t looked back since! I actively seek out relationships with small business owners because I enjoy the potential of new branding, brainstorming ideas to make you SHINE, and the blessing to work on a very informal basis with my clients (most of which become close family friends).