I’ve had the honor, and privilege, of working with Dr. Joni Labbe for more than a decade. She’s a distinguished Functional Medicine Practitioner and a visionary in health-related marketing. We rebranded her ThyroSisters business with a feminine, elegant, and hopeful aesthetic, to celebrate the spirit of Dr. Labbe and her services, and the population of clients she works with.

I designed a harmonious (yet bold!) color palette to provide a variety of swatches as the ThyroSisters menu of services expands. She loves color, strength, and beauty. Watercolor butterflies capture the essence of the popular thyroid-related icon. Line-drawn florals and watercolors round out accent elements.